Head of Corporate Sales & Partnerships

Location: Ajah, Lekki Lagos.

Position reports to: Head of Commercial

About i-Fitness

i-Fitness is West Africa’s first and fastest growing fitness chain. Founded in 2015 in Lagos Nigeria, the company has grown from a 150m2 facility to 21 branches across 4 cities, over 25,000 active members and over 30,000m2 of full equipped exercise space. 

Our vision remains to make the world a happier and healthier place, by providing worldclass fitness facilities and making fitness fun and accessible to all. After a successful second round of investment, we plan to expand to over 70 locations across West Africa over the next 3-5 year. 

About the job 

i-Fitness seeks a head of corporate sales and partnerships to take charge of its corporate sales, source and manage partnership and collaboration opportunities that will be beneficial and or complementary to the i-Fitness business or brand. The role will also be accountable for the growth and management our new business development opportunities, including and not limited to, equipment supply, space rental as well as our 3rd party gym management services. 

Core responsibilities will be business proposal development, sales projection and reporting, negotiation, performance management, recruitment and training of frontline sales and account management staff. This role will also be required to collaborate closely with the marketing, branch management, communications and member engagement teams to execute partnership SLAs at our branches. 

Responsibilities

Establish Sales Channels

• Build a healthy portfolio of partners/affiliates/agencies to drive account acquisition – creating revenue￾generating partners

• Manage and drive relationships with corporate clientele (existing and potential) enable growth and achieve revenue objectives

• Identify and develop new markets to drive the business targets of the region.

Operational Efficiencies

• Build, track, and manage a pipeline of sales opportunities

• Achievement of overall sales of the region (including partners, commercial buildings, malls & Corporates)

• Maintaining performance through input KPIs daily

• Assist in the implementation of promotions and BTL activities for the acquisition of new customers across segments.

Customer Focus

• Understand customer requirements and articulate problem statements to help pitch/ build the right product

• Develop a deep and long-standing relationship with KDMs within the customer portfolio to maximize life￾cycle value

• Build a pipeline for upselling and cross-selling to an existing account

Partnership Development

• Identify, initiate, and nurture strategic partnerships with industry leaders, associations, and key stakeholders. 

Client Acquisition

• Lead the development and execution of comprehensive business development strategies to acquire new clients. 

Market Analysis

• Conduct thorough market analysis to identify potential business opportunities and stay ahead of industry trends

• Utilize legal insights to navigate regulatory landscapes and anticipate market challenges. 

Relationship Management

• Build and maintain strong relationships with clients, partners, and industry players. 

• Act as a trusted advisor to clients, providing insights and solutions that align with their business goals. 

Proposal Development

• Collaborate with internal teams to develop compelling proposals and presentations for potential clients 

and partners. Ensure all proposals adhere to legal and compliance standards. 

Negotiation and Contract Management

• Lead negotiations with partners and clients, ensuring mutually beneficial agreements. 

• Oversee the contract management process, collaborating with legal teams to finalize and execute 

agreements. 

Desired Experience and Qualifications

• Degree in Marketing, sales or Economics (or related or complementary courses)

• Advance degrees in Business administration, marketing or any related courses will be a bonus

• Minimum of 10 years’ experience in corporate sales and Partnership in Nigeria is a must. 

• Experienced in both direct sales and channel management

• Strong client relationship management and networking skills

• A pro-active result-driven initiative-taker who can operate both individually and as part of a team. 

• A consultative selling approach with demonstrated experience in HMO, Insurance, fitness or hospitality 

service field is mandatory. 

• Fluency in written and spoken English is mandatory

• Excellent communication and presentation skills and a distinctive analytical and structured approach

• A flare for problem-solving with strong organizational skills

• Proven track record of owning responsibility and scaling up revenue

• Ability to measure and analyze key performance indicators (ROI and KPIs)

• build a complete end-customer solution, with the assistance of presales, and technical resources. 

Compensation:

 • Compensation: Open & Negotiable

 Other Benefits: 

 • Learning & Development Budget 

 • Hybrid Workstyle, 

 • Free access to gym facility

 • Health & Wellness Allowance, PENSION, NHF, PAYE

• Mode of Application

Interested, please email CVs to recruitment@ifitnesscentre.com  with the job title as the subject of the email.