In a recent AI at Wharton webinar, scholars shared their research on how AI can enhance innovation...
Business Articles & Reviews
The following article was written by Scott A. Snyder, a senior fellow at Wharton, adjunct professor at...
Most of the data that mobile apps collect are used for non-essential purposes like third-party advertising, a...
In an excerpt from their book ‘The Customer-Base Audit,’ Peter Fader, Bruce Hardie, and Michael Ross ask...
By Angie Basiouny
AI doesn’t have to be an existential threat to business models. Wharton’s Scott Snyder and co-author Hamilton...
By Dacher Keltner
By Victoria Beyer, VP of Sales, West, Digital Turbine
By Stefan Hamann, Founder and Co-CEO of Shopware
By Jack Travis, Brian Fugate
