Since the launched of Checkers Custard by Checkers African Limited, the product has become an household name in the country and west African countries, cutting across Ghana, Cote d’ Ivoire, Togo Benin Republic and others. Checkers Custard which is produced by Checkers African Limited, a leading FMCG company now has additional variant of custard to serve esteemed customers.
Some of these are vanilla, banana, the custard 3-in1 which is fortified with vitamins A, B, high sugar and high-quality milk. The recent addition is the chocolate 4-in-one custard brand.
Speaking on the success of the checkers brand in the custard space, head of marketing and brand manager, Timothy Ogundele said, the success of the checkers in the custard industry is because of the understanding of the industry as well as the proactive thinking of the management.
Apart from the custard family, Checkers African Limited also have checker Oat, Checker Garri, Checkers Crunchy Peanut.
The success of the Checkers new variant products is traceable to the fact that the brand has been able to connect with the audience by positioning it to cater for both the adult, children’s taste and all demography.
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