Image credit: Multichoice
African Magic and Viewers’ Choice Awards (AMVCA) is set to release detailed Impact Report of the awards’ contributions to the film industry.
The report which is produce by Black House Media (BHM) will cover areas such as the economic impact, examining the financial implications of the AMVCA and how the award has created job opportunities, generated revenue and increased investment in the African entertainment industry.
Also, there will be highlighting of AMVCA’s contributions to the societal change in the aspect of increased diversity and inclusion, the use of entertainment for societal change and positive cultural representation.
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It will also shed light on talent development and how much it has contributed to discovery and promotion of African talents within the film industry.
AMVCA’s Impact Report will also expatiate on the use of storytelling quality, the use of technology market penetration and the international collaborations and effects on the African film industry.
AMVCA Impact Report will be launched on July 24.
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