Photo credit: Ibukun Mercy, Mass Communication, LASPOTECH.
The final year students of Mass Communication Department of Lagos State Polytechnic (LASPOTECH), held their 4th annual Town-Gown Summit, as part of efforts to prepare students for ‘life after school’.
The event tagged “Your Skill(s), Your Future!” which was organized recently by the HND2 students of the department in the 500-seater auditorium, was aimed to equip students with the necessary skills for success in the media industry after graduation.
Experts from various sectors of the media including, Lekan Otufodunrin, a seasoned journalist and media career development specialist, Executive Director of the Media Career Development Network; Odion Aleouba, CEO of Modion Communications and a worldwide award-winning PR and media specialist; Tayo Akanle, General Manager of Lagos Traffic Radio, Liberal minded, Journalist and technocrat with the No. 1 civil service in Nigeria, was represented by Mr. Dare Durosimi, head of the marketing department of Lagos Traffic Radio (96.1FM).
You will also like...
Speaking at the event, Odion Aleouba in his presentation titled: ‘Disruption of Public Relations in the Digital Age’ predicted the future of Public Relations and explained the current trends in the PR space.
“Edelman, the world’s top-earning PR Agency posted $984.921,000 revenue in 2022 more than the $798,825,835 earned by Manchester City, the world’s richest football club same year”
“PR is no longer securing editorial spaces, but spaces in the minds of the consumers.
“Evolving customer and communications trends make digital storytelling, social listening, social purpose, and big data as the defining factors in the industry in the nearest future,” He said.
On the other hand, MR. Lekan Otufodunrin who talked on, ‘Your Skills, Your Future’, encouraged the students to get employable skills, and narrated how he gained employment a year after graduation due to his writing skills, developed as an undergraduate.
“I studied Mass Communication at the University of Lagos between 1982 and 1985. My news-writing skills learnt at UNILAG and internship got me a job in The Punch which took me around the world.
“It is expedient for everyone to have a skill and utilization of such skills will take you to the top.” He concluded.
Furthermore, Mr. Dare Durosimi, head of the marketing department at Lagos Traffic Radio 96.1FM, encouraged the students to learn skills that will make them stand out in the industry.
“Your choice of career today, might not be what you are interested in doing. Wherever you go, your skills will set you aside, and your skills will attract more money to you.”
He went further, “Skill is the ability to use one’s knowledge extensively in acting. It is the necessity of education in acquiring physical tags and the ability to perform in competent matters.”
Speaking with our correspondent, Otufodunrin lauded the students of the department for organising such an educative programme and encouraged them to acquire more skills to be employable.
His words, “The industry is not asking for Ph.D. skills from the students but basic skills, start now to connect the dot between the classroom learning and the simple industrial skills to make difference.
“Question the existing protocol so you can make innovation and impact in the field. The goal of it all is to have teamwork, sit down brainstorm with the ones that have skills different from yours, and make things work”.
DR. Prosper Zannu, HOD of the Department of Mass Communication, explained that the Town-Gown Summit has come to stay and explained the concept of studentification.”
His words, “You are central to all the planning we do and that is why we have organized this wonderful occasion.
“We know you can do incredible things when given the platform reasons why we commend students for their intelligence.
“Studentification means the transformation of the urban spaces resulting from increased attention on students such as economic transformation, physical transformation.
Read.Like.Share
You can leave your comment too.
