No fewer that 16 institutions of learning have been invited to participate in the first edition of Advertising Industry Colloquium which will take place on March 30, 2023 at the prestigious Sheraton Hotel, Lagos, Nigeria.
The colloquium which will have in attendance honourable minister of information and culture, Alhaji Lai Mohammed as special guest of honour, will provide students in the field of communication and media opportunity to showcase their creative knowledge and skills in advertising campaign planning and execution.
Speaking to Black Campus, Chairman of the Advertising Industry Colloquium and Academic Journal Committee of the Advertising Regulatory Council of Nigeria, ARCON, Rotimi Olatunji, a Professor of Public Relations and Advertising, Faculty of Communication and Media Studies, LASU said, the Colloquium will also have creative pitch competition among institutions of learning, with panel of judges drawn also from advertising sectorial groups in the country.
Professor Olatunji said, “the primary objective is to provide a forum for academics and students of Mass Communication, Advertising and other components of integrated marketing communication (IMC) industry to interract with professionals in advertising/other components of IMC; media practitioners, policy makers and regulatory agencies.”
According to him, this will also enable students to keep abreast of new trends in advertising industry.
In his welcome adrress, Registrar and Director General of ARCON, Dr Olalekan Fadolapo said, the reason for organizing the colloquium is to bridge the gap between the academics and the professionals in the advertising industry.
Dr Fadolapo said, “The knowledge gap between the gown and the town is wide and as the regulator of the industry in terms of business and practice there is an urgent need for us to bridge the gap.”
It will be recalled that Nigerian University Commission, NUC, unbundled mass communication and was split into eight distinct discipline of communications comprising degree programmes in advertising, broadcasting, development communication studies, film and multimedia, information and media studies, journalism and media studies, mass communication, public relations and strategic communication.