The Sales Director of MetaMap, Mrs Ogochukwu Onwuzurike, has trained the students of Covenant University on effective digital marketing, explaining Digital Ecosystem, Market Trends, Models and Opportunities. Students were also trained on tools for targeting specific audience, tracking user behaviour and delivering personalized messaging.
Onwuzurike explained digital ecosystems provide marketers with new opportunities to reach and engage with customers through media, search engines and other online platforms.
Students were introduced to the in-depth of ecosystem, which is the interconnected and interdependent network of digital services, products and platforms to create value for users such as Facebook, Amazon and mobile app.
She expressed that to be a successful digital marketer they must apply the monetization strategy, which is an advertising model by highlighting Display Ads, Search Ads, Social Media Ads and Native Advertising.
Onwuzurike trained the students on how they need to absorb how to influence marketing and brand partnership, which are endorsement, sponsored contact and collaboration, adding the importance of video and mobile marketing such as live stream, video Ads and mobile first campaign.
She charged the students to watch out for future marketing trends, taking note of sustainability and social responsibility, environmentally friendly practices, community engagement and cause Marketing.
How effective is digital marketing to business?
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